Friendly: soft

Mobile phones help with charitable giving appreciation to Tanla Mobile

London, UK; 14th October 2008: The ever-popular Poppy Download returns for this day s Poppy Plea as Tanla Mobile has been chosen by The Royal British Band to run the mobile receiver constituent of their 2008 Poppy Appeal.

Poppy Downloads allow members of the public to make a endowment using their mobile phones and in exchange receive a poppy for their mobile receiver wallpaper.

The Royal British Band s Poppy Plea is one of the best known and supported campaigns in the country. Its aim is to raise resources to support the Band s occupation in providing financial, social and emotional support to population who have served or are currently ration in the Armed Forces, and their dependants.

For the first time, The Royal British Band is including a short-code numeral on their nationwide announcement campaign, inviting population to show their support by texting POPPY to 80848 to make a 1.50 donation. Alternatively, help of up to 10 using Payforit WAP billing can be made by visiting the popular internet portals 3 and Vodafone, via www.poppy.org, which are supporting the campaign.

We wanted the mobile receiver to play a more prominent role in this day s Poppy Plea and needed to occupation with an experienced mobile specialist who are comfortable providing the mobile technology for a high-profile, national campaign, said Russell Thompson OBE, Director of National Events and Fund raising at The Royal British Legion.

He added: Tanla Mobile understood how much value mobile phones can add to a campaign, 80848 is a dedicated charity code set up by Tanla that allows The Royal British Band to take advantage of all charitable help by SMS.

Louise Ford, Tanla s UK Head of Sales, commented: We are very excited to be working on the Poppy Plea with The Royal British Legion; providing a fully-managed service that includes billing, content management, mobile portal creation and a customer service helpdesk. Including a mobile constituent as part of the overall crusade will occupation very well. It is a straightforward, convenient way for population to donate, and is also a great way to encourage the younger generation to make a contribution. The Poppy Plea is one of the best known and supported campaigns in the UK and we are very proud to be associated with it.

Ends
Notes to Editors:
Tanla Mobile

Tanla Mobile is a global provider of mobile commerce, mobile marketing, mobile entertainment and mobile internet solutions to the Telecommunications, Media and Digital Content industries. Tanla specialises in developing customised mobile applications, platforms and services for organisations who want to create a mobile strategy or channel.

Tanla Mobile has revenue-sharing partnerships and messaging connectivity with global mobile operators and delivers services across Europe, North America and Asia.
The company provides interactive platforms, 3G video calling, interactive TV, crusade management, content management, mobile payments and global messaging services, enabling brands to launch end-to-end commercial mobile services. Tanla Mobile is a wholly-owned subsidiary of Tanla Solutions Ltd, a company listed on the Bombay Stock Exchange and National Stock Exchange in India.
The Royal British Legion
The Royal British Band protects the interests, welfare and memory of British ration and ex-Service population and their dependants. Around 10.5 million population - of all ages - are eligible to approach the Band for support. Our charitable occupation covers a range of services including grant-making to those in need, pensions and benefits advice, vocational assessment and careers advice, home and hospital visits as well as the provision of full nursing care.

This day the Band hopes to raise 32 million with its Poppy Appeal.

For Further information
Lee McElhinney
Head of Marketing, UK
Tanla Mobile
Tel: 20 7494 5600
Email: lee.mcelhinney at tanla dot com
www.tanla.com

Colin Joseph
Public Relations Officer
The Royal British Legion
Tel: 020 7302 7133
Email: cjoseph at britishlegion.org dot uk

THIS NEWS RELEASE HAS BEEN DISTRIBUTED BY NEONDRUM www.neondrum.com
Nicky Davis
Tel: 44 7747 017654
nicky at neondrum dot com

Software: best software
software reviews